It's hard to think of a single person who doesn't love a bit of friendly competition. In Australia, most of us have grown up around sports, whether it be on television, at school or in our own backyards. For many of us, it helped shape our relationships with friends or bonds with family members. A shared interest in sport can kick off life-long companionship!
Looking for fun ways to engage your customers?
It might be surprising to learn that a friendly tipping comp can be a great way to engage with your customers, year-round!
A shared love of footy, cricket, ponies, or competition in general is what unites Aussies across just about every demographic. Even those who aren’t die-hard fans can be found speculating on who will win the AFL grand final, which horse will be first past the post at the Melbourne Cup, or where Australia will place on the leaderboard during the Olympic Games.
You don’t have to be a sports fan to secretly delight in your state one-upping a rival state, or your country winning against the world’s best. It’s in our nature to enjoy a little competition and a tipping comp is a fantastic way to tap into that.
When consumers live in a world saturated with choice, how do you entice customers to come back to your business time and time again? How do you create ongoing connections that inspire customers to re-engage once their initial transaction is complete?
Let’s dive into a game plan for converting new customers into champions of your brand.